PLAYTNNS
Tennis has a special place in my heart. Since picking it up as a child, to competing as a college athlete and now putting my all into carving a path with creative work. There is a gap in market with creative talent in the tennis industry. This is my attempt to give back to a sport that has given me so much.
Match Point Tennis Academy
Tennis clubs have always neglected social. I saw an opportunity with Matchpoint tennis academy to translate all the great things their regulars love and amplify their efforts with Social Content. After a month of pitching, we settled on a trial period to work to see if it was the right fit for both parties. In a short amount of time I've been able to show them how much social content can benefit their business by posting with just a little bit of intention.
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Needs I gathered: Increase memberships, Build awareness of the newly build red clay courts and Translate clinics structure and atmosphere online.
Brand Work (UGC)
Just like any sport, gear is important. The Solinco videos actually got amazing engagement and grabbed the attention of the brand. I was able to get my first PR package and we are in talks of a content partner deal.
League Tennis
There is nothing that will replace competing in tennis. SoCal specifically has a very high level above the rest of the US. In fact you run into many EX College athletes in these recreational leagues. To give you an idea this is some peoples whole lives competing on the weekends just to get a chance at the National Title. These are some videos I've put together that have a mix of highlights and genuine tennis sideline moments.
Passion Projects
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A couple of videos I put together that every Tennis player can relate to. Early mornings have a unique atmosphere. Here is my attempt to capture to capture that moment forever.
The Family Portrait video is actually my best performing video to date with 130k views and growing 9k likes and 5,000k shares. Tennis is a universal language and connects people from across the world. What do you have in your life that has introduced you to a surgeon, long lost family friend and freshly graduated student from the Netherlands?
