Solinco

Solinco is a well established Tennis equipment company based in Los Angeles. If you are a tennis player you would know that their polyester strings are well known in the community for being budget friendly without sacrificing performance. As a tennis player myself, I'm a huge fan as their "Hyper G" is my string of choice as well as many other US college tennis palyers.

They are starting a new chapter entering the market with Tennis Racquets. As someone who is their target audience I saw a gap that I could fill by creating social videos in my style.

I saw an angle that is anchored in their core values of Performance & R&D. The vision I had is something I'd love to see from them that could really elevate their brand for the long run.

POWER VS CONTROL SERIES

The Blackout V2 & Whiteout V2 are the newest installment to their racket lineup. I wanted to highlight their contrasting rackets visually to push the narrative of the 2 rackets. The contrasting settings day & night help push the narrative that is memorable on the timeline.

Racquet Weight Control Module & Solinco Gym Bag

The following 2 videos highlight Solinco products from a users perspective. The intent is to have the viewer imagine themselves using the products and push the goal of spreading "Functionality & Performance".